You walk into a store just to look. You don't need anything. At least, that's what you tell yourself. Then you see a shirt that would look good with the trousers you already own. You try it on. You like it. There is a discount, and you start wondering what else you might find. A few minutes later, you walk out with five items. Maybe some of them will hang in your wardrobe for months without being worn again. But for now, the purchase feels good. You found something new, imagi

Every day, millions of people rinse yoghurt tubs, flatten cardboard boxes and separate plastic, paper and glass with the belief that they are helping solve the environmental crisis. Recycling has become one of the world's most familiar environmental habits and is often presented as a symbol of sustainability. Yet an important question remains: can recycling truly keep pace with a world built on mass production, overconsumption and disposable products?